Citations

First of all, a citation is any mention of a business’s name, address, and phone number on the web. That means a citation is a good thing. It helps search engines like Google measure the value of your business to their customers. Lots of mentions (citations) means people are interested in what you have to offer.

A citation site is a directory in which you can get your business listed with your location, and include something about who you are and what you have to offer. Many of them allow for comments so you can register with these sites and then direct your happy customers to say good things about you on them.

Citation sites create backlinks, as well as exposure and that, is important. The great Google looks for links coming to your site and measures your importance accordingly. Backlinks are not all created equally either. People placing backlinks in forums and on every blog they can spam are missing the point. Backlinks from directories make sense because they serve the public by helping them find valuable information. They are good backlinks. They are not the only backlinks that are of value, but they are a good start.

The short version is the more citations a business has, the more important it appears to the big guns like Google but it’s not just about the number of citations a business has, but the content of these citations and where they appear as well.The majority of the generators will simply ask you to develop a form where you enter the information and facts from your resources you wish to report. After that, you can click a button that usually says “Make Citations” to finally generate the correct bibliography or abrégé. When everything is produced, you can now replicate and paste the details on your paper.

Google themselves have created the most important citation site in the world. That being Google Places. You can become a favorite with Google Places by registering your business and pointing links from these other citation sites at your page in Google Places. It is fast simple and the basic requirement of online marketing.

The impact on your business can be fantastic.

When people search for a business with what you have to offer your business could be one of seven Google is serving up on the map from Google places as front page news! They will target your customers for you locally and do it for FREE. Then they will show you how to use paid ads to increase the results. More than fair, I think. Back in the day when the yellow pages were the most important directory for small business the bigger and more colorful your ad the easier you were to find. It also cost you a lot more money. Google Places is FREE to publish in and there is no catch!!The trick is to be first to take action and to do it right. That means getting listed in at least the Top Ten Canadian Citation Sites. These things change daily, so I’m not going to list them here. It is easy enough to search them out. Use Google and search.

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